2/trc Design(this is
SOGO 2's first country name) SOGO:corruption
of the first two letters of the first and last name
of the founder and owner, Susan Goldin; not, as some
have expressed, directional advice.
(background) SOGO originated in a Greenwich Village
loft on 11th Street, which was just north of NOHO and
north east of SOHO and as the locals liked to say,
just a little bit above MOHO and a little bit shy of
HOHO. Ergo...SOGO was a journey in place a lot like
this www. deal.
indicating there was once a SOGO 1 or a just plain
(but never dull) SOGO. A small 2
resting above the upper case O of SOGO2
means squared (remember math?), indicating an
intelligent organization of advanced depth (or that
was the thought at the time of conception). When
SOGO2 was created, the 2 was
supposed to be written to indicate squared. However
unfortunately, not all programs allow for superscript
which is what is required to place a little
2 above the upper case O of
SOGO2 or, worse yet, actual programming is
involved to move the 2 to a correct
position. Some concepts are just too esoteric
to be used without a work to output ratio which
defies human understanding and this particularly
concept (2) ultimately screws up the line
spacing (leading to the design literate) so
SOGO2 became SOGO 2 happily. You will
however see some clever use of the superscript
2 on this website since a kind friend gave
the programming commands to us and we are unable to
stop ourselves from using them. So sorry.
It will pass.
tech element, indicating the company has something to
do with technology and punctuation. Well, yeah,
we use computers and lots of #@//*%.
abbreviation, this one accurate, for "the rose
cottage" which is the current location of SOGO 2;
about 100 miles north of NOHO, but a lot closer to
word. Graphic design would be more accurate. The
major product of the company...creative
solutions. Graphic design, advertising and
marketing in the pursuit of the best creative
solutions are part and parcel of the work of SOGO 2.